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In April 2017 construction began at Borghi USA to add more office space for the ever growing customer service department as well as a dedicated laboratory for quality control equipment and electronics programming and testing capabilities. 
Borghi USA’s investment is a further commitment, ensuring that there is ample personnel and equipment to meet the growing needs of customers, providing them with unrivaled, world-class service for their brush manufacturing requirements. Construction is scheduled to be completed by mid-June 2017.

Borghi S.p.A., a leading manufacturing company for brush technologies and partner in the Boucherie Borghi Group, is proud to introduce Borghi’s new President, Mr. Paolo Roversi.  This is a further step, started years ago, when the founders of the Company introduced a generational transition in the management of Borghi.  Mr. Roversi, who has been active almost 30 years in the Brush Industry said, ”I am honored to continue down the path that I have learned from Mr. Enzo Ferrari and the other partners, all these years.  Having been active for quite some time in the Industry, I also bring my own experience to the job and look forward to the challenges of the future.”

Mr. Ferrari will continue his activities at Borghi SpA as well as in the Boucherie Borghi Group as a Board Member.  Mr. Ferrari also added, ”There will not be any major changes.  Paolo and I have been working together a long time, as we will continue to do so in the coming years.  We are just exchanging positions as a natural evolution of a scheduled process.”

Borghi’s focus has always been and will continue to be, in providing world-class, cutting-edge technology and manufacturing solutions to the Brush Industry.

 

 

Borghi USA of Aberdeen, Maryland is proud to welcome a new member to their team this year. Miguel Medrano is a student pursuing a business degree at Towson University while working fulltime at Borghi USA, working in the customer service department with spare parts support.

Miguel has manufacturing experience from prior employment and hopes to complete his studies next year, graduating with a bachelor’s degree in Business Administration with a concentration on International Business. Miguel’s skill set will allow him to grow and become an important team member at Borghi USA. Please be sure to welcome Miguel should you speak with him when calling on Borghi USA. 

 

PTt technology winner of Innovation Award 2016 at the 58th FEIBP Congress in Edinburgh, Scotland.

The success of the FEIBP Congress seems to grow every year. This year again, there were many participants, including a very significant American delegation from the ABMA. For the yearly Innovation Award, voted by all delegates at the end of the congress, there were 3 candidates. The Boucherie Borghi Group presented the recently introduced PTt brush making technology, which is currently available for the production of toothbrushes. The presentation was well received, and the interest of the delegates was remarkable. When the results of the voting were announced on the Friday, we were happy and proud to have won this prestigious award. We thank all the people who supported us, who voted for us, and who have shown this high level of interest. In the picture: Mr. Paolo Roversi and Mr. Kris Geldof during the handing out of the prize by Mr. Thorsten Stollberg, President of the FEIBP.  

In early October this year, the Boucherie Borghi Group sales meeting took place in Izegem (Belgium).

After extensive preparation of the presentations during the months that preceded, fifty participants from all over the world came to Belgium to attend the meeting: agents and people from subsidiaries in Latin America, the United States, Europe, Middle East, Asia and from the two main headquarters in Belgium and Italy were there to exchange ideas and experiences, and to listen to the plans for the future.

This was the first sales meeting since the one in Rimini in May 2014, just a few days after the merger of Boucherie and Borghi. The year and a half since then has been a time of close cooperation. Once the process of getting to know each other better was well under way, progress has been made in many fields, and the participants were shown the results that meanwhile are visible. During three busy days, the participants had the chance to renew and strengthen the bonds of cooperation, to get to know each other better, and to get a better understanding of the differences and similarities in the brush industry in the different parts of the world.

Everyone agreed that we should keep on developing our strengths: the Boucherie Borghi Group is focused on bringing the best technology to their customers. The BBG sales network offers tailor-made solutions and service to BBG customers all over the world. Native speakers with attention for the local culture and traditions, as well as short lines of communication make for a strong bond between supplier and customer.

With the INTERBRUSH show in the spring of next year, it is to be expected that some new and enhanced technology will be presented. The tradition of being the cutting edge technology provider for the industry will certainly be respected!

The closing words of thanks of the respective Presidents Bart Boucherie Jr. and Enzo Ferrari were very warm, “It is a pleasure to see you all gathered here under one roof, close to each other and so well-motivated”, said the President of Borghi spa. Bart Boucherie Jr added, "If we look back, we realize what we have already done together and how strong the driving force is to do even more, thanks to all of you."

The last day ended with a toast and a warm applause for all members and employees of the Group, proud of the accomplishments and eagerly looking forward to the future, ready to give more to the Group, and to invest more of themselves to the industry.

May last year saw the advent of the Boucherie-Borghi Group, much to the surprise of everyone in our industry. The first anniversary of the merger meanwhile being a fact, we thought it was a good opportunity to try to get a feeling for what the merger meant both in Italy and Belgium and to talk to both Enzo Ferrari and Bart Boucherie jr.

The announcement of the merger was certainly “breaking news” for the market. But how was the merger perceived internally?

Enzo: The answer can be very short and clear: as fantastic news. I believe Bart will agree. Right from the beginning we saw a great enthusiasm on the floor. People were eager to get to know their new colleagues, they were interested in who was working on what and –of course- interested in how! The pride about our technologies and our performance is very high and is an excellent motivator for the integration. The timing of the merger, two years before the Freiburg Show in 2016, was ideal to immediately start with some common projects.

Bart: Yes, and to satisfy this curiosity and to stimulate cooperation on both sides, we started organizing workshops, alternatingly in Italy and in Flanders where our teams could meet to share information e.g. on projects they are each working on. As such, our technical teams get together on a regular basis to brainstorm together on a certain technical issue or on a method of working, and very similarly so do our sales and purchasing people etc.

Another surprise, was the agreement with the start-up company V-Air. Why this step, while you are probably still in an integration modus for the big merger?

Bart: We can only repeat that the integration of Boucherie-Borghi has been very smooth and has become an automatic process, based on mutual respect. There simply is respect: for each other’s products, performance and especially people. So the merger on itself is of course no barrier for further development. We meanwhile know that joining forces can give a boost, creates a special dynamic and synergy

that we have to take advantage of, and that’s why we are open to good projects. V-Air has a very promising technology in the field of anchorless toothbrushes, and although the company itself may be a start-up company, the people behind it have a lot of experience in their field.

Bart Boucherie jr. (left) and Enzo Ferrari (right) in the Boucherie assembly hall

The purpose is not only to integrate the V-Air products in the Boucherie-Borghi sales and service network but very much to further develop V-Air’s technology and –together with our R&D people- bring it to new heights.

Mergers are mostly the announcement of big reorganizations. How far are you in that process?

Enzo: If you refer to re-organizations in terms of downsizing, de-localizing or other big movements, these were of course never on the agenda. On the contrary, we have seen a substantial increase in turnover in most all our departments and neither Boucherie nor Borghi had any problems keeping its teams on board. The only challenge we had, was the administrative and legal roll-out of the merger, but as we all know, such things can’t be forced.

Some changes in the way Boucherie-Borghi handles sales and service around the world have become obvious to the customers. Any changes inside the Boucherie and Borghi sites themselves you want to comment on?

Enzo: Well, as Bart already indicated we have now established intense and frequent contact and information exchange procedures between our two sites.

The Board members of the Boucherie-Borghi Group (from left to right): Enzo Ferrari, Bart Boucherie jr., Dirk Clarysse and Paolo Roversi

The installation of professional video-conferencing systems at both locations has helped a great deal in realizing this. In a similar fashion a unification program has been started in view of a common CAD and PLM platform in the near future.

Bart: In Izegem we continued to invest in our machining area. We are just adding some machining centers to our production as well as installing special robotics on our milling machines. Similarly some of our measuring and EDM equipment is being replaced with latest technology types. Most visible perhaps will be the completion by the end of this year of our new conference and reception area at the Ambachtenstraat assembly facility.

Last year, Bart, you promised to learn Italian. Well Enzo, what’s Bart’s score for Italian?

Enzo: I think that Bart has not been a really good student so far, although he knows already all the words I wished he wouldn’t. His knowledge of Italian food and the Italian wines has improved a lot… But what I do hold for very important is that we have been able to develop a very amicable, family style way of working together. Whether this is expressed in Flemish, English or Italian, does not really matter to us. In the frequent meetings we have with one another, we experience a good atmosphere which has become very obvious for everyone in our organizations. In fact, we see the same holding true on most all levels in our companies.

Anything you want to share about the upcoming Interbrush Show in April 2016?

Enzo: Of course, this show will be the first one in which we jointly participate and I know expectations are high. You see, Boucherie and Borghi will be there together but each with the teams and people our customers have been used to for many, many years. Both Borghi and Boucherie customers should be feeling “at home” in our booth as they did before our merger. There will be “Boucherie” things and there will be “Borghi” things. We each have our heritage of which we are both very proud. There is no need for an Italian wine that tastes like Belgian beer or vice versa. There is no need for Castelfranco tortellini with Belgian endives or –heaven forbid!- Brussels sprouts.

But, on the other hand, of course, when top-chefs work together for a few years, new dishes are created. I am convinced that our customers will be very surprised to see some of the projects our “chefs” have been working on together. What do you think, Bart? Did I say too much? Do you want to add anything?

Bart: Not really, except that I do like sprouts. Seriously, I agree with Enzo. Customers will see “Boucherie” and they will see “Borghi”, but they will definitely see “Boucherie + Borghi”.

After one year of being together what would be the most important advice you would give to any other business people who are considering a merger?

Enzo and Bart: Have respect for one another!

 

 


As of May 8th 2015, the V-Air company of Todtnau, Germany, joined the Boucherie-Borghi Group.

V-Air Maschinenbau GmbH was founded in 2013 and specializes in tuft picking systems based on vacuum technology for use in eg. anchorless toothbrush equipment. Included in the V-Air productline are currently machines for anchorless filling and fusing of tufts in toothbrush-headplates, as well as pre-endrounding and cutting machinery for toothbrush filaments. The machinery of V-Air is characterized by utmost ease of operation and maintenance, combined with a high output. The V-Air team consists of highly qualified engineers with many years of experience in this particular area of brushmaking technology.

With the addition of the expertise and capabilities of V-Air, the program of the Boucherie-Borghi Group is further extended, now offering a most complete range of anchorless as well as conventional machinery for the brush and toothbrush industry.

V-Air managing director, Mr. Christoph Schubnell is very pleased to announce this major step for his company: “This is a wonderful opportunity for us to further develop the technology already available within our company. The engineering power of the Boucherie-Borghi Group is impressive, and now it is also much easier to reach customers world-wide with the sales and service network of the Group. We are very happy and proud to be a part of this. Right from our first contacts we were impressed with the enthusiasm, energy and teamwork spirit within the Boucherie-Borghi Group and we look forward to intensively cooperate with our new partners.”

Bart Boucherie Jr: “We very much welcome the V-Air “Mannschaft” in our Group and are happy to now have access to the V-Air technology. It complements our AFT and AMR anchorless technologies very well, and the combined experience of people of both companies can give a boost to engineering solutions and developments in the future. We are a technology company and our place is at the cutting edge of things. V-Air fits-in perfectly with this vision”.

“This is a new milestone for our Group”, adds Borghi’s President Enzo Ferrari. “With V-Air, we have another company with advanced technology joining our Group, with new approaches and new ideas. With Boucherie as the biggest and most experienced supplier of anchorless brushmaking machinery and V-Air with its different approach to anchorless technology now together under one umbrella, we foresee that more anchorless brushmaking machinery will reach the market and brushmakers worldwide. Our sales and customer support network is there to back up this expected growth.”

www.boucherie.com            www.borghi.com            www.v-air-machines.de

After 25 years of partnership on the brush industry market, the companies Mauricio Mazzoni EPP and Borghi Spa founded the "Borghi Brasil Comercial de Peças e Acessorios para Máquinas Ltda" with the aim to offer the highest level of service to all Brazilian manufacturers of brooms and brushes.  

The long experience in the field of the Maurizio Mazzoni EPP company started with the representation of OSMAS 3 and still continues, since 2004, with Borghi Spa, ensuring high level of technical expertise in the whole range of machines produced and sold in Brazil during these years with the brands Borghi, OSMAS, MASS, Techno Plastic and UNIMAC. With the recent partnership of Borghi and Boucherie, resulting in the formation of the Boucherie Borghi Group, this widens even further the range of  solutions with which Borghi Brasil will be able to serve the market: from the machines for the production of household items to those for industrial brushes, from injection molds to the machines for toothbrushes, and extrusion lines for monofilaments to lines for the production of broom handles.

The goal of Borghi Brasil, which officially started its activities in January 2015, is to offer, in addition to the 250 machines currently working in Brazil and the new ones that there will be, a fast and affordable technical support and to ensure mechanical and electronic spare parts always available, thanks to the increase of the current stock. The offices have been completely renovated, increasing the commercial area and creating a large space both for the maintenance service and customer care. The staff is formed by highly skilled technicians, trained at the headquarters of Borghi SpA in Italy and with at least 10 years of experience on all machines sold in Brazil.

Aware of its capabilities and coming challenges, Borghi Brasil looks to the future with enthusiasm and optimism, always keeping in mind the clear objective: to ensure the best customer satisfaction.

Pictured from left: Dirceu Perrone, Mauricio Mazzoni, Zuleica Galietto and Ricardo Budiski.

Borghi Brasil Comercial de Peças e Acessorios para Máquinas Ltda

Rua: Porteiro Peres, 91

Vila Leopoldina – São Paulo – SP – Cep. 05085-020

Tel.: 011 3645-3626

Fax.: 011 3645-4538

email: This email address is being protected from spambots. You need JavaScript enabled to view it.

site: www.borghibrasil.com.br

Even Borghi SpA, after having received the nomination, has taken up the ICE BUCKET CHALLENGE and has therefore contributed to raising funds in support of ALS research.

 

Watch the video and find out who has been nominated!

 

The beginning of May saw the advent of the Boucherie-Borghi Group, bringing together two of the world’s major manufacturers of brush-making equipment.  Reason enough to talk to Bart Boucherie Jr., president of the Boucherie Company in Belgium, and Enzo Ferrari, president of the Borghi Company in Italy.

The announcement of the merger of both your companies was certainly a historical event of grand scale for our industry. What prompted the start of the discussions that finally led to both of you joining forces and who approached whom?

Enzo:  This is not at all the result of big strategic studies prepared by some consultant, but rather the result of some reflections of two colleagues who, in their hearts and their thoughts, do like to build machinery for their customers in the brush industry. And these reflections led to the conclusion that a smart combination of both our entities creates tremendous potential for both our companies, our employees and of course our customers.  To be frank, after the very first meeting Bart and I knew we wanted to do this.  And if you ask me why, well, the answer is: “Because we want this”. It is a once in a lifetime opportunity for both of us.

What is the structure of the merger and who are the shareholders that have a stake in the new company?

Bart: This is not a very complex merger. In fact, it is very easy: the basic principle is equality amongst partners. Both the Belgian and Italian entities of our Group have the same shareholders. To be honest, the legal structure of the Group was one of the smaller issues in the total scope of events.  Most of our time we spent talking about machines and especially about new developments.

What do you hope to accomplish with this merger?

Bart: We want to combine the 150 years of experience we together have in this industry, into one company, with all 420 employees and to the advantage of all our stakeholders.

Will any of the operations at either location be shut down? Will you consolidate any positions?

Enzo: We look for opportunities, not for disruptive situations.  Both of our companies have their own strengths. We want to learn from each other and concentrate on the best of both worlds. The aim is not to close or shut down things. Of course we will look how and where we can improve our organization, but always keeping very strong focus on our customers.Also, we are very happy to be able to start this new era of cooperation with well filled order books both in Italy as well as in Belgium, which allows us to focus our energy on what’s important.

Do you see potential for growth from the merger?

Enzo: We are active in a niche-market and that market is tough. Growing in such a situation is a challenge. That is why, in fact, this will be one of the most important and first topics we will concentrate on together.

How do the entities intend to work together?

Bart: It is obvious we will each keep our strengths and specialisms as they are. Each entity will keep its own identity and will keep using its own name, but always with a link to the Boucherie-Borghi Group, to which we both belong.

What about the language barriers?

Bart: This is indeed a challenge. But at the other hand, we see a lot of companies doing business in the Far East where language barriers of a much greater magnitude exist and still they are very successful. Nobody complains about these language issues. Anyway, I believe this will be a short term issue when I see that some of our people already have installed language courses on their iPads. And after all, all our people speak the language of the brush-maker and that is a universal language!

I have to admit that after one or the other meeting, I promised Enzo that I was going to take a crash-course in Italian. I am afraid he may hold me to that. (smiles)

How will you overcome the fact that just yesterday you were still competitors?

Enzo: Well, let me first of all say that we both share a feeling of deep respect for each other’s company and for each other as a person. Respect is a key factor in making this kind of operation a success. But, yes, in in the past, we were indeed using our energy to compete against each other. From now on, we will use our combined energy to better satisfy our customers’ needs.

Bart: Yes, there is mutual respect.  One big advantage is also that there is really less overlapping between our machine-programs than one would think. On the contrary, our machinery lines are very complementarity.

How will your customers see this merger?

Bart: It is up to us to keep convincing our customers that we are here to serve them, as we both have done in the past. Customer focus is very high on our agenda and our permanent concern to meet our customers’ expectations is one of the reasons behind this decision. We are convinced that we can do that in a better way by joining efforts.

Is there anything else you would like to say about the merger?

Enzo: People may speculateas towho is in control of this merger and we wish to inform them this is truly a partnershipbased on equality between Boucherie and Borghi. Bart and I and our teams will be in constant communication working together for the benefit of the Group and our customers. Our customers will continue to contact the same people and our teams will be working together to make sure that our customers’ best interests are served.

Bart: This is a very big step for both our companies and for all stakeholders in and around both our companies. But, as we say in Flemish, sometimes in life a train stops in the railroad station unexpectedly and then you can either jump on it or not!

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